What is MLA?

Michael Lynn Animation Studio, based in Grand Rapids, MI (founded in 2017), is a boutique animation production firm led by Michael Lynn himself . They cater to startups, nonprofits, small businesses—and also creators pitching children's shows—offering a “Hollywood-style” experience at a midwestern pric

What I do as an intern?

As an intern at their company I have done many graphic design projects, such as logo design, website creation, carousel posts/ social media posts for their buisness, as well as giving all the other artistic individuals the recognition they deserve.

ABOUT THE PROJECT

The company Michael Lynn Animation Studio, asked me as one of their graphic design interns to do a complete revamp of their main business logo. I was told that, I get to set the stage with designing it, so color palette and type were basically free range for me; I just had to include the animation character of the owner in the design.

DESIGN DIRECTION

The company Michael Lynn Animation Studio wanted a fresh and more modern looking logo that appealed to the world today. The design process began with myself doing research on different animation studio companies like Pixar and the Walt Disney Company and how their logo has changed throughout the years. After that I began to test out different fonts with business title; trying different typography orientations, along with color variations. The company also wanted the illustration of himself to be featured some way.

ORIGINAL LOGO DESIGN

This was the company, Michael Lynn Animation Studio's original logo before the redesign.

NEW LOGO DESIGN

Font choices: Marker Felt Wide for 'Michael Lynn' and Oswald for 'Animation Studio'

Design element: Illustration of the owners head

Color palette: Red, White and Black